Is your privacy approach strategic?

Strategic Privacy

A host of companies have recently been investing in privacy and leading their sectors with strategic privacy. And this is what we mean by strategic privacy: When you are the first to build it, you get the press, the accolades, and the deals flow.

For example, Zoom is making hay over end-to-end encryption, which just entered beta. It increases their privacy story dramatically since none of their employees can eavesdrop on these protected conversations. (Sadly they had to drop their capacity by 80% down to a maximum of 200 users to enable the new functionality, which is something that customers of IronCore would not have to do.)

And Ring just announced they’ll be adding end-to-end encryption by the end of the year, which is delighting their customers and the press.

But while end-to-end encryption is the holy grail of privacy, B2B SaaS companies have another option where they can retain the ability to process data on the server while still giving their customers a high level of control over their data.

Slack and Rally Software (a division of Broadcom) are two examples of companies that have recently released Customer Managed Keys to lead their industries, giving their customers the privacy they crave.

Slack’s Head of Enterprise Product Ilan Frank said this of their new bring your own keys (BYOK) feature: “It’s a feature that our large customers have been asking for for a very long time.” And they delivered with a custom-made CMK product that has helped them upsell into larger enterprises and steal away competition from Microsoft Teams.

That's the thing about strategic privacy: It’s strategic when you lead. It’s tactical if you’re playing catch-up.

Prioritizing Privacy

Of all years, 2020 is the year to ask yourself: Are you being strategic in your privacy planning? Or are you doing the minimum you think you can? Doing the minimum won’t cut it in this age of remote work and privacy sensitivity, but if you act soon, you can get the double lift that comes with being the strategic mover.

I'd love to hear from you!

How can we help you plan strategic privacy into your product roadmap? I send this newsletter from my email address, so hit reply, and let's talk.

We Believe in Being Strategic

With so many enterprise customers asking for Customer Managed Keys (CMK), CMK is hitting a lot of roadmaps. But shipping CMK takes time. Until now.

If you store customer files in Amazon's S3 storage, you can turn on CMK with some simple configuration changes and be up and running, giving your customers what they want for their uploaded files, recordings, and attachments.

IronCore's new SaaS Shield for Amazon S3 makes it easy to ship a new data privacy feature with your next release and turn it into an upsell feature for your sales team.

Read our datasheet explaining how it works, and reply to this email if you'd like to test it out.

Until next month.

Patrick Walsh CEO, IronCore Labs