Building a Privacy Strategy for 2021

According to Cisco’s 2020 Data Privacy Benchmark study, 62% of cloud service providers experience delays and lost sales due to privacy concerns. If you hold sensitive data, you’re probably in the 62%.

Does this sound like you? Then you have a choice. Polish your "trust us" speeches and show your certifications and hope it's enough, or proactively change the nature of the conversation.

Trust Is a Differentiator

Privacy is more important than ever, but it’s something that most companies would rather ignore. Why isn’t “trust us” a good enough answer?

The simple answer is that the tools are getting better, the patterns more defined, and customers are getting more demanding about what they need.

Companies today face a choice: Wait for a competitor to add differentiating privacy features and then be forced to follow, or lead their sector and win deals by giving customers the control they crave.

I wrote more about this in my latest blog post "Thrive or Die: What's Your Privacy Strategy?" 

Choose Your Trust Model Thoughtfully

Most cloud companies leverage a “full trust” model where customers input their sensitive data and hope it is well cared for, well guarded, and that employees with access don’t abuse that access.

Full trust is not only losing popularity, it's also costing companies millions in data breaches and fines. There's a better way.

Want to learn more about each trust model? Read our eGuide on "SaaS Trust Models for Security and Data Privacy."

For those in the U.S. like me, happy Thanksgiving! I wish everyone a safe and happy week.

Until next month.

Patrick Walsh CEO, IronCore Labs